Microsoft comes clean on Japan (finally!)

Discussion in 'Xbox' started by Jordan, Jan 28, 2006.

  1. Jordan Guest

    >From the "we told you so" department...

    http://www.gamespot.com/news/6143247.html

    Microsoft admits slow start for Xbox 360 in Japan
    Company hopes to revitalize sales with releases of new games; hints
    unannounced titles to be revealed before E3.

    Microsoft's Xbox 360 has been off to a slow start in Japan since its
    debut on December 10. According to figures from Famitsu, the console
    sold 62,135 units in its first two days, but only 107,800 units as of
    January 15. In comparison, the original Xbox reportedly sold 123,929
    units in its first three days.

    In an interview published in the latest issue of Famitsu, Microsoft
    Japan Xbox operations chief Yoshihiro Maruyama admitted that the Xbox
    360's sales were lower than expectations, but that Microsoft aims to
    make a comeback with new titles targeted towards Japanese consumers.

    "It was a lot more difficult than we had imagined. We couldn't prepare
    the launch titles that we had promised, and it made an impact," said
    Maruyama. He went on to explain that the development tools were late
    for release, and Microsoft will need to strengthen its support toward
    software makers in the future.

    "We also received some criticisms toward our promotions, saying that
    people don't understand what high definition is. The Xbox 360's main
    appeal is high definition, but we couldn't successfully convey it [to
    the general public]," added Maruyama. The Xbox chief explained that
    Microsoft is still new to the game market and is missing many of the
    strengths that other more established first party manufacturers have,
    such as a wide library of well-known game titles, and the faith of
    consumers that popular games will come out in the future, even if there
    aren't any titles at launch.

    Despite the slow launch, Maruyama says that Microsoft Japan will stay
    the course. The company will continuously release games that are
    targeted toward Japanese consumers, which Microsoft believes will help
    greatly. Maruyama said that Microsoft Japan has more titles than just
    Ninety-Nine Nights and Blue Dragon in the works, and hinted that they
    might be announced just before E3.
    By Staff -- GameSpot
  2. even Sega's 'failed' Saturn was a big success in Japan.

    does not look good for Xbox brand over there. Microsoft has the chance
    to do very well in North America / U.K. / Europe much like Sega did
    with the Genesis-Megadrive which did poorly in Japan.
  3. Jordan Guest

    The Japanese market is a strange market, that's for sure. Where else
    are you going to see brain training games that ask you to solve 1st
    grade math problems being sold in huge numbers to adults.

    Seriously, have you seen that brain training garbage?

    http://dsmedia.ign.com/ds/image/art...-adults-work-your-brain-20050705063615753.jpg

    http://dsmedia.ign.com/ds/image/art...-adults-work-your-brain-20050705063616909.jpg

    Ooh! Ahh! What time is on the clock! Time for the DS to get a fucking
    real game!

    http://dsmedia.ign.com/ds/image/art...-adults-work-your-brain-20050705063617784.jpg

    - Jordan
  4. "video-game dude" <videogamedude@gmail.com> wrote in message
    news:1138409758.437044.324220@g43g2000cwa.googlegroups.com...
    > even Sega's 'failed' Saturn was a big success in Japan.
    >
    > does not look good for Xbox brand over there. Microsoft has the chance
    > to do very well in North America / U.K. / Europe much like Sega did
    > with the Genesis-Megadrive which did poorly in Japan.


    IMHO, MS needed to do a partnership with Sega in Japan - release the console
    there under the Sega brand name and split the licensing money. And help
    finance games
  5. "Jordan" <lundj@earthlink.net> wrote in
    news:1138412356.079167.152590@g43g2000cwa.googlegroups.com:

    > The Japanese market is a strange market, that's for sure. Where else
    > are you going to see brain training games that ask you to solve 1st
    > grade math problems being sold in huge numbers to adults.
    >
    > Seriously, have you seen that brain training garbage?
    >
    > http://dsmedia.ign.com/ds/image/article/631/631268/ds-training-for-

    adul
    > ts-work-your-brain-20050705063615753.jpg
    >
    > http://dsmedia.ign.com/ds/image/article/631/631268/ds-training-for-

    adul
    > ts-work-your-brain-20050705063616909.jpg
    >
    > Ooh! Ahh! What time is on the clock! Time for the DS to get a fucking
    > real game!
    >
    > http://dsmedia.ign.com/ds/image/article/631/631268/ds-training-for-

    adul
    > ts-work-your-brain-20050705063617784.jpg
    >
    > - Jordan
    >


    You are correct. It does look stupid, doesn't it. And Microsoft dreams
    of coming up with something that sells HALF as much (there)!
  6. Magnulus Guest

    Are you kidding? Japanese are brilliant at alot of games. How about
    instead of saying something stupid about something you don't understand, you
    open up your mind? The brain games are a good way to get people to play
    games who otherwise might not.

    All these XBox fanboys saying Japan is xenophobic as an excuse for the
    XBox are full of it. Yes, Japan is hard to sell on a new console, but only
    because it has become the home of the modern console industry. They demand
    alot, they don't care about technical power or anything like that, and so
    far Microsoft has been selling their console to Americans and Europeans
    based mostly on the suppossed power of the console.
  7. In article <WsECf.9472$vp6.4700@bignews6.bellsouth.net>,
    Magnulus@bellsouth.net says...
    >
    > Are you kidding? Japanese are brilliant at alot of games. How about
    >instead of saying something stupid about something you don't understand, you
    >open up your mind? The brain games are a good way to get people to play
    >games who otherwise might not.
    >
    > All these XBox fanboys saying Japan is xenophobic as an excuse for the
    >XBox are full of it. Yes, Japan is hard to sell on a new console, but only
    >because it has become the home of the modern console industry. They demand
    >alot, they don't care about technical power or anything like that, and so
    >far Microsoft has been selling their console to Americans and Europeans
    >based mostly on the suppossed power of the console.
    >
    >
    >
    >

    Yeah it wouldn't have anything to do with one of the best launch line-up of
    games ever.
  8. Jordan Guest

    I'm not saying they don't make a lot of brilliant games, I am saying
    that what sells in huge quantities in Japan makes absolutely no fucking
    sense to the rest of the world.

    Can you honestly tell me you want to sit around with a video game
    that's asking you to add 8 + 0 or divide 25 by 5? Because if you really
    want to do that I can get you a bunch of 1st grade math training books
    cheap!

    http://www.amazon.com/gp/product/0789457245/103-5622673-8241405?v=glance&n=283155

    Need to know how to work an analog clock? Heck, there are books for
    that too... Just remember the big hand is on the hour and the little
    hand is on the minute...

    http://www.amazon.com/gp/product/07...103-5622673-8241405?n=507846&s=books&v=glance

    - Jordan

    - Jordan
  9. Jordan wrote:

    > The Japanese market is a strange market, that's for sure.


    Yeah, the actually buy good products, unlike the US Xidiots who buy
    crap and hail it as a masterpiece



    --
  10. Jordan wrote:

    > I'm not saying they don't make a lot of brilliant games, I am saying
    > that what sells in huge quantities in Japan makes absolutely no
    > fucking sense to the rest of the world.



    Right, Like how DOA4 is the #1 selling xbox360 game in japan?


    --
  11. Jordan Guest

    That, actually, is a pretty good example. They jump on stuff like that
    while everyone else recognizes the goodness of Call of Duty 2.

    - Jordan
  12. Jordan Guest

    The US market has oddities as well... people flocked like lemmings to
    buy Metal Gear Solid 2, then spent then next 6 months bitching about
    what they bought and talking about how badly it sucked.

    - Jordan
  13. In article <1138477741.846176.220160@o13g2000cwo.googlegroups.com>,
    lundj@earthlink.net says...
    >
    >The US market has oddities as well... people flocked like lemmings to
    >buy Metal Gear Solid 2, then spent then next 6 months bitching about
    >what they bought and talking about how badly it sucked.
    >
    >- Jordan
    >


    That new 50 Cent game is a good example of dumbass Americans buying into hype.
    I have to agree that alot of the stuff that the Japs love is just absolutely
    crazy but they do have a much different culture than ours. I think both
    cultures jump on plenty of trash. When the PS2 was launched it had a terrible
    set of launch titles with nothing coming that was good for at least four or
    five months after but both the Japs and us jumped all over that launch(I
    should know because I was one of them and waited for over four months for Gran
    Turismo to come out).
  14. Magnulus Guest

    "Jordan" <lundj@earthlink.net> wrote in message
    news:1138470948.658855.226060@g44g2000cwa.googlegroups.com...
    > I'm not saying they don't make a lot of brilliant games, I am saying
    > that what sells in huge quantities in Japan makes absolutely no fucking
    > sense to the rest of the world.


    Katamari Damacy did OK in the US as a very-Japanese budget game, and it
    got rave reviews. And the game makes perfect sense. It's a game I could
    get my mom to play easily. I can't see her wanting to play your beloved
    Call of Duty 2 (which I think sucks).

    Microsoft has a choice, they can make games that a broad demographic of
    people want to play, including Japanese, or they can make games that only
    appeal to college-age American males. One path will lead to them taking the
    lead in the console market, the other will lead to Sony crushing them. It
    is their choice.
  15. Robin Guest

    "Jordan" <lundj@earthlink.net> wrote in message
    news:1138477546.272201.73340@g47g2000cwa.googlegroups.com...
    > That, actually, is a pretty good example. They jump on stuff like that
    > while everyone else recognizes the goodness of Call of Duty 2.
    >
    > - Jordan
    >


    I didn't recognize the goodness of COD2. I bought it with my 360, and all
    together put in less than an two hours with it before lending it
    indefinitely to a friend. But then DOA isn't my cup of tea either. It's
    all a matter of taste.
  16. Jordan Guest

    > That new 50 Cent game is a good example of dumbass Americans buying into hype.

    No kidding... WTF is with that one? I heard it's a million seller
    now... It's like someone took a high percentage of gamers and hit them
    with a stupid stick.

    - Jordan
  17. Magnulus Guest

    "MS#1Fanboy-JoJo" <jojo@cox.net> wrote in message
    news:eNLCf.23130$bF.16098@dukeread07...
    > Yeah it wouldn't have anything to do with one of the best launch line-up
    > of
    > games ever.
    >


    Good for whom? Why would Japanese care about Call of Duty at all? Think
    about it. The XBox 360 launch lineup, aside from Ridge Racer and Project
    Gotham, had no games that were remotely interesting to Japanese. Not only
    do they not really like first-person shooter games, but they definitely
    don't like a game about WWII from the perspective of the "good guys" (after
    all, they were the "bad guys" in WWII). Many Japanese also don't like
    realistic military themed games in general because among a certain large
    segment of the society, gritty realistic military stuff is "dirty" or taboo
    (after all, their constitution forbids having an army), and also Japanese
    generally don't like very violent games (ever notice why Japanese fighting
    games have no blood? It's because in arcades it's not legal to have games
    with blood or decapitations/dismemberment).

    Oh yeah, and not all Americans drool over Halo/COD/ad nauseam either. I
    have an XBox (no 360 yet), I don't own Halo (I played it on the PC, it was
    nothing special, not worth buying Halo 2), and MS better get their shit in
    gear because more FPS games are not cutting it. MS needs to stop selling
    only to 22 year old males.
  18. Magnulus Guest

    "Jordan" <lundj@earthlink.net> wrote in message
    news:1138477546.272201.73340@g47g2000cwa.googlegroups.com...
    > That, actually, is a pretty good example. They jump on stuff like that
    > while everyone else recognizes the goodness of Call of Duty 2.


    I played the first one on the PC, and while it was decent, it was too
    short and definitely not worth 50 bucks. I don't feel like buying a sequel
    that's just like it. Not innovative enough. Too much a non-interactive
    shooting gallery that lasts about 6 hours then abruptly ends, with no reason
    to replay it. None of the replay value of a racing game or fighting game.

    And see my previous post. Japanese won't appreciate Call of Duty 2
    because, first off, they were the "bad guys" back then and it's a part of
    their past they'd rather forget. And they don't like realistic gritty
    military stuff in general, something about the fact they have no army and a
    pacifist foreign policy/constitution.
  19. Magnulus Guest

    "Jordan" <lundj@earthlink.net> wrote in message
    news:1138520896.308610.10080@g47g2000cwa.googlegroups.com...
    >> That new 50 Cent game is a good example of dumbass Americans buying into
    >> hype.

    >
    > No kidding... WTF is with that one? I heard it's a million seller
    > now... It's like someone took a high percentage of gamers and hit them
    > with a stupid stick.


    Well, like that Call of Duty 2 game and me... tastes differ. And
    sometimes there is absolutely no accounting for taste... or human stupidity.
    It just sort of proves my point is that most of the appeal of games like GTA
    is naive pasty white kids and college kids getting to play a badass "Negro"
    and shoot cops, all without having to risk losing their federal student
    loans and wearing Activator.

    BTW, 50 Cent was caught trying to market his game to kids, in spite of the
    ESA agreement not to market M-rated games to minors. Unfortunately, most of
    the regulators are too stupid to catch the bit where he said it was good to
    play his game with your kids (if that's not promotion, what is?).
  20. In article <NI0Df.5916$eY5.1670@bignews7.bellsouth.net>,
    Magnulus@bellsouth.net says...
    >
    >
    >"MS#1Fanboy-JoJo" <jojo@cox.net> wrote in message
    >news:eNLCf.23130$bF.16098@dukeread07...
    >> Yeah it wouldn't have anything to do with one of the best launch line-up
    >> of
    >> games ever.
    >>

    >
    > Good for whom? Why would Japanese care about Call of Duty at all? Think
    >about it. The XBox 360 launch lineup, aside from Ridge Racer and Project
    >Gotham, had no games that were remotely interesting to Japanese. Not only
    >do they not really like first-person shooter games, but they definitely
    >don't like a game about WWII from the perspective of the "good guys" (after
    >all, they were the "bad guys" in WWII). Many Japanese also don't like
    >realistic military themed games in general because among a certain large
    >segment of the society, gritty realistic military stuff is "dirty" or taboo
    >(after all, their constitution forbids having an army), and also Japanese
    >generally don't like very violent games (ever notice why Japanese fighting
    >games have no blood? It's because in arcades it's not legal to have games
    >with blood or decapitations/dismemberment).
    >
    > Oh yeah, and not all Americans drool over Halo/COD/ad nauseam either. I
    >have an XBox (no 360 yet), I don't own Halo (I played it on the PC, it was
    >nothing special, not worth buying Halo 2), and MS better get their shit in
    >gear because more FPS games are not cutting it. MS needs to stop selling
    >only to 22 year old males.
    >
    >


    You said that MS was selling to Americans and Europeans on supposed power of
    the console. So I was talking about the launch line-up of both the American
    and European Xbox 360 but when you get down to it the system had a strong
    launch line-up in all three areas. Sure they launched the 360 in Japan with
    fewer games than here or Europe but it was still a stronger launch line-up
    than previous consoles that have sold better in Japan. In Japan Perfect Dark
    Zero was the number two selling game behind Ridge Racer so the argument that
    they don't like fps kind of falls apart there. You also had a great Nintendo
    style game with Kameo for the launch in Japan. Not to mention DOA4 after a
    couple of weeks. No US based console has ever done well in Japan. Just about
    no competing products from the US have ever done well in Japan because the
    Japanese are fiercely loyal and proud of products that are produced in Japan.

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